LET KNOWLEDGE BE THE LEADER
A seed company relationship that spans many decades of sales and test plots usually continues to build on proven success. Until it doesn’t. When Morristown, Indiana, farmer Ben Kuhn began farming with his dad, Rex, in 2004, they continued selling the same seed brand and using test plots to try and push their farm’s success forward. “Ten years ago, Dad and I agreed that we’d reached a time where our previous seed company didn’t have all the needed options,” Kuhn says. “The knowledge from Dyna-Gro, along with our test plots, opened our eyes to discover the right genetics and agronomics to improve yields in our no-till corn and soybeans.”
LOCAL PARTNERSHIP IS CRITICAL
The Kuhns have mastered seed plot value over the years, spreading them across different soils and yield potentials. But it takes local knowledge and experience to place and manage the suitable hybrids and varieties where they can succeed. Cody Hurst, local Nutrien Ag Solutions® Branch Seed Manager, and his predecessor, Jobe Kissel, developed a good rapport with Kuhn over the years. “Your products have to work, but the people behind them—like agronomists, researchers and the Nutrien Ag Solutions team—are just as important as the service we provide locally to farmers like Ben,” Hurst says. For example, Kuhn likes to use test plots to determine future seed selection without jumping all in on first-year new hybrids. “We value split planter tests to open our eyes to different things. A few years back, we learned to plant some ultra full-season corn (118 days), and such a consideration wasn’t even on our radar before Dyna-Gro,” he says.
EARN TRUST THROUGH KNOWLEDGE
As longtime seed dealers, the Kuhns know trust is earned through product and customer farm knowledge. Learning how corn hybrids and soybean varieties perform under different local environments and management practices builds faith in a brand.